Glossary
Organic Traffic

Organic Traffic

Organic traffic is web traffic originating from unpaid visits coming from search engine results pages (SERPs).

What does Organic Traffic mean?

Organic traffic is web traffic originating from unpaid visits coming from search engine results pages (SERPs). This type of traffic is also known as earned, natural, or organic traffic. Organic traffic is often considered to be a more valuable and trustworthy type of traffic for any website or online store as it suggests that users have a real interest in the content being offered.

What can we learn about Organic Traffic?

Organic traffic is the most valuable type of website or online store traffic because it shows that users have a genuine interest in the content offered. Organic traffic is also known as ‘natural’ or ‘earned’ traffic and arrives at your website from a variety of sources such as search engine results, blog posts, website referrals, social media, and other online content that can be found through organic searches.

Organic traffic is vital for any website or online store because it is considered a reliable gauge of a website’s content and relevancy. Organic traffic should always be a goal for website and store owners because it can help to increase page views, conversion rates, and brand awareness. It can also be used to build trust with customers and other stakeholders in the business.

For website and store owners, organic traffic can be increased with SEO (search engine optimization) tactics which can include optimizing page content, titles, and meta descriptions; optimizing images; and ensuring high-quality content is posted regularly. Social media activity can also be used to drive organic traffic to your website and store.

What is an example of Organic Traffic?

A website for a small clothing company serves as an example of how organic traffic can generate sales. The website receives organic traffic from search engine results pages (SERPs) and through online ads.

Using SEO tactics such as optimizing website content, titles, and meta descriptions; optimizing images; and ensuring high-quality content is posted regularly, the website owner is able to increase the organic traffic to their website. This increase in organic traffic results in an increase in sales as more people are exposed to their product. The website owner can then use the data gathered from these sales to optimize their website further to create more organic traffic and conversions.

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