Content Strategy

Content strategy is the process of planning, creating, publishing, and managing content that is both technical and creative in nature. This typically involves creating and maintaining content that is made available through websites, blogs, social media, and other digital mediums.

Content strategy is the deliberate planning for the creation and distribution of valuable and compelling content. Content strategists consider how different content pieces inform, educate, and entertain audiences, as well as how a consistent tone, voice, and style adhere to a company’s brand and reach its goals. They also consider different metrics, such as engagement, SEO, and conversion, to evaluate a content piece’s overall effectiveness.

For businesses, content strategy helps keep people engaged with the organization, increase brand awareness, and ultimately convert leads into customers. Content strategists may also be responsible for creating editorial calendars, delegating tasks to editors and writers, overseeing content production, optimizing existing content, and ensuring content quality.

For example, a content strategy for an e-commerce site might provide help to potential customers during their shopping journey, such as providing detailed product information and reviews, outlines of how to return products, and helpful tips to maximize their experience. This strategy might also include boosting traffic and raising brand awareness by publishing educational and entertaining content through multiple channels (Like website posts, social media, email newsletters, etc).

These strategies can be implemented through a combination of keyword research, topic selection, audience segmentation, and competitive analysis. These strategies are continually monitored and amended in order to keep up with the ever-changing digital landscape and ensure that the content produced aligns with the overall goals of the organization.