Glossary
B2B (Business-to-Business)

B2B (Business-to-Business)

B2B, or “Business-to-Business”, is a type of business transaction where one business provides goods or services to another business. It’s typically used to help other businesses increase their own profits and market reach. B2B can also be used by organizations to obtain products, services, or technologies to help with their own operations.

What does B2B (Business-to-Business) mean?

B2B, or "Business-to-Business", is a type of business transaction where one business provides goods or services to another business. It’s typically used to help other businesses increase their own profits and market reach. B2B can also be used by organizations to obtain products, services, or technologies to help with their own operations.

What can we learn about B2B (Business-to-Business)?

A successful B2B relationship depends on understanding the partner business' needs and being able to meet them. These relationships are often long-term, with both businesses committed to maximizing their respective profits. Some common examples of B2B transactions include supplier-buyer relationships, where the supplier or manufacturer is the seller, and the customer is the buyer; product resellers, who buy in bulk from a manufacturer and sell to customers; and wholesalers, who buy from suppliers, store them in a warehouse, and sell them to retailers, who then sell them to customers.

B2B businesses are usually more specialized and carefully tailored to the specific needs of a company. For example, a specialty retailer might work with a graphic design agency or web development company to create web campaigns or a product website where customers can buy their product.

What is an example of B2B (Business-to-Business)?

A major B2B example is Amazon Web Services, the cloud services division of the Amazon.com group. It provides data storage, processing, and networks infrastructure to large organizations and businesses of all sizes. Amazon Web Services allows customers to access cloud-based services over the Internet, and provides the infrastructure that powers companies’ operations and projects.

Another classic example is FedEx, which is a large provider of overnight shipping services. It offers services for a range of businesses, from small to large. These services are popular as they are safe and reliable and corporations like them because they are cost-effective.

Overall, B2B transactions are very important to many businesses, as they enable them to offer better products, services, and technologies. This helps make businesses more efficient and drive down their operational costs.

Looking to automate and scale employee tech adoption?

Schedule a discovery call with us to find out how to guide employees through digital systems without tedious pdf articles and long support waiting times.

Let’s chat

Learn about our insights of employee experience and training

Our newsletters are focused on customer engagements

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.